Big Business and the Shrinking Runner

thr4g4clu7Fifteen years ago the average runner was bigger. Before you Google it, I hope you’ll read on.

It was the early 2000s. And as an ordinary, average runner of middling proportions, I remember walking tall through finishing chutes, proud to be involved in a movement I believed (and, 15 years later, still believe) to hold the key to better physical health, improved clarity of mind, and abundant, youthful energy. Like millions, I took comfort knowing that even if running wasn’t adding years to my life (which it probably was), it was adding life to my years. I was content to run my 30-40 mile weeks, race once a month, rarely enter a marathon, and only sporadically hit the track. I happily eschewed the latest highly-touted high-tech gear and gadgetry in favor of brand loyalty and a quarterly shoe bill that rang up shy of $80.00. As modest as all of that was, it was still far more than the average person was doing, activity wise, and I knew it. Mine was a bliss shared by millions of folks united in our uncomplicated love of putting one foot in front of the other. For me and others like me, running equated to a healthful approach to health, a way to cultivate one’s physical well-being while maintaining life balance.
Then somewhere on the way to 2016, running, like so much else, got “supersized,” making “ordinary” runners look rather diminutive next to what has become the media-fueled, larger-badder-crazier-faster-sexier-than-real-life image of the ultra-marathoning/cross-fitting/Iron-Man finishing/adventure racing weekend all-week warrior.
 As recently as the early 2000s, a plain-and-simple runner didn’t feel the need to sheepishly qualify his or her training and racing distances when asked about them. If you’ve ever caught yourself answering the question, “How many miles was that?” with, “Just six,” “Just 13,” or even “Just 26,” then you’re aware of the personal miniaturizing effects of the supersizing phenomenon in running. If you’re not following me, then try following this bumper sticker: “You ran a marathon? That’s cute.” Reading that, I’ll be darned if I didn’t find it a little harder to reach the gas pedal. And then I thought about it…
So when did getting off one’s backside and moving (even for 26.2 miles) begin to feel like a publicly shame-able act? And when did this distorted sense of proportion begin to make “ordinary” runners question their status as “real” runners. It’s time for a reality check, runners.
Running has been supersized for the same reason that every other supersized thing has been: to supersize somebody else’s bank account by selling buyers more—a lot more–than they need. If a runner wishes to purchase running at that size, I applaud her and marvel at her appetite. But for the runner who doesn’t want all of the excess, he should never have to feel shamed into taking it, not by bumper stickers, memes, emailed race spam, print media, or zealots who don’t just passively wear the logos of sports apparel heavyweights but who may also unwittingly and highhandedly take their more-is-more message (sports marketing’s shrink-ray gun) everywhere runners congregate.
A 2012 survey revealed that over 70% of runners enjoy an annual household income of over $75,000.1 With runners now being seen as a highly target-able market segment, marketing and commercial media are trying to do to us what the fashion industry has been doing to women for decades: encouraging the perennial pursuit of an unrealistic image as a goad to purchasing a lot more of what they’re selling. “The [running] industry is huge–it’s running the sport now, not the sport running the industry,” laments former marathon world-record holder Steve Jones in a 2015 interview with Competitor magazine, in which he goes on to call the magazine out for its own irresponsible marketing practices.
Veteran runners view a modicum of suffering as more or less just going with the territory. Sports marketing, on the other hand, tends to fetishize suffering en route to selling us experiences in which we’re free, in the company of others who’ll not judge us, to court as much pain as suits our fancy. Understanding that our brains will likely connect, by way of the Protestant work ethic (to which even atheists may subscribe), suffering to gain, marketers are able to leverage our cultural biases to lift sales. A 2014 ad by runDisney (Disney’s bid to attract the relatively affluent running population by hosting large running events), features the tag line, “Run Till You Drop.” (Too close to “shop till you drop” to be a coincidence?) While the line makes better sense in the context of an ad that also pitches a Disney attraction featuring a tower and an elevator drop, it serves as an example of the kind of irresponsible marketing messages that frequently target runners in both running and even mainstream magazines. The Disney ad is neither an isolated nor the most egregious example of this species of marketing. In all such ads, the message is simple: running is pretty cool; but suffering on the run is uber-cool. If you doubt that suffer-while-you-run stories have trade value, you haven’t spent time in the company of those who swap yarns of cardio perdition with a view to outdoing one’s neighbors. What money won’t buy (friends), a dramatic chronicle of one’s time in the pain cave just might. A story (turned with narrative panache) of the ultra that landed you in the hospital will make you–to paraphrase a wildly successful marketing tagline–the most interesting runner in the world.
In the beginning, recreational, mass-participation running gained momentum as a health movement; 40 years later it often seems like a keep-up-with-the-joneses game of who can bag the most destination marathons, run/walk/crawl the longest races (which cost more) and be the first of his running friends to own the latest, greatest fitness-tracking watch or phone app. There was a time when recreational running pioneer George Sheehan, ogled on his morning runs by unbelieving gawkers, felt like the oddest duck in his neighborhood; these days one gets the feeling that some are running to be the coolest kids on their block. At least when Alberto Salazar, giving a nod to popular running’s health movement roots, admits that “health was never my motivation for running,” we understand that he was motivated by whatever motivates champions; we who aren’t destined to win major races may have difficulty saying just what motivates such types, but we can confidently say that it isn’t marketing. With a mounting body of research strongly suggesting that “moderate” running (for Salazar, an oxymoron) translates to the most favorable mortality outcomes, running for health and running for today’s runner-as-trendsetting-daredevil image are destined for a falling out. So at what point must these incompatible objectives go their separate ways? This is a personal question, the answering of which requires a clear mind, not one muddled by company-coffer-serving marketing messages.
If you absolutely must get your run-crazy on, do it for the right reasons. Failing that, do it for the wrong reasons (that’s what freedom is about). Just don’t do it for someone else’s reasons.
The human brain tends to view the world through a filter of paired opposites: night and day, black and white, etc. The folks who want you to stuff your oversized shopping cart with all the races, coaching, fitness programs, performance apparel, sports drinkables and edibles it will hold, know this. Regarding your running life, they’ll try to cow you–as though your image depended on it–into choosing between a pair of false alternatives: you are either all in, a monomaniacal, hell-bent, Terminator–make that T-1000–of running, or you might as well not bother. I’ve got news for them. Real runners don’t go big or go home. They go for a run…any run. How’s that for a real slogan?
1Morse, Parker. “Running For the 99 Percent.” Running Times, May. 2012, pp. 63-65

 

Advertisements

Is your next PR just a matter of course?

Angkor-Wat-run-RichardStJohn5

Personal records aren’t just for elite runners. Even the most adamant of competition-averse health and fitness runners can, with enough prodding, give you their PR time (or an approximation) at a given distance or over a given course. At the very least, they’ll remember when they ran that neighborhood course and everything came together just right: when they and the temperature, humidity, wind and traffic were on the same page; when they were able to wring just a little more sweat from their body and a little more oomph from their will; and when the music on their iPod or the encouragement of their training partner was just what they needed without being too much. They’ll remember thinking that had they been wearing a watch, that watch would have given a favorable report. They’ll acknowledge still not having been fast enough to best most serious runners. But on that special day they’ll remember having been fast enough to best themselves, which for most of us is the point.

So what’s the big aversion many runners have–at least publicly–to chasing PRs (or even claiming to know theirs)? How did these two innocent letters earn such a seedy reputation among fitness-running purists? To establish one’s benchmark, and then to surpass it can be character-building. It’s not often one gets to objectively measure one’s advancement in their play. Of course, some argue that statistics are best left to statisticians, and that our play should be as unfettered as nature intended it. I see it differently. The discovery of a primitive counting app, the Ishango Bone, suggests that humans have been counting stuff for at least 20,000 years; counting looks no less natural to anthropologists than running. And speaking of natural, seeing how long one can bear discomfort is central to more rites of passage than one can shake a notched stick at; testing one’s meddle is a primal urge. What child hasn’t some time or another counted how long he could hold his breath, making such playful masochism the sport of a summer hour among friends? We love counting. And we love suffering (the character-building kind, any way). It makes perfect sense that we should love counting the minutes and seconds of our suffering. Is it any wonder then that many runners go through a stage where the PR becomes an unrelenting quest? Sure, the idea is to get the suffering over in as few seconds as possible, which can only be accomplished by packing more suffering into each second. Doesn’t it make you want to go out and PR right now?

A runner on a PR quest will stop at nothing to recruit everything and everyone to his monomaniacal cause, setting some arbitrary goal (i.e., a sub-3 hour marathon, a sub-20 minute 5k) and then pursuing it from course to course like Ahab pursuing the white whale through all the seven seas. Speedwork follows. Training partners are recruited. Track clubs are joined. Coaches are sought. Books and magazines are read. Diets are adhered to. Racing flats are broken in. Clothes are shed (except the essentials). Hair may even be cropped closely in the reductionist’s quest for the sleekest lines.

In short, a PR seeker will have done everything to ready herself for a  PR bid. She’s in peak condition. Time to strike. While a PR isn’t guaranteed, it’s probably just a matter of course–quite literally. Think about it. A PR is an event that requires a runner and–here’s the thing (apart from time with family and friends) that often gets lost in all the minutiae –a course. Choosing the course that will yield a PR before one’s peak fitness window closes, is an art one can’t afford to neglect.

Here are some pointers that most veteran PR chasers will have committed to memory. Most of us will have learned all of this the hard way, having tallied far more personal realizations (regrets?) than personal records.

Make sure the course is certified. Obviously one doesn’t want to run a long course when chasing a PR. Less obviously, one doesn’t want to run a short course. Nothing takes the wind out of a PR quicker than the niggling chatter of post-race, GPS-aided speculation that a course was short. Certification by a governing body is necessary to ensure an accurate distance. And even then there’s no guarantee. I once ran a “certified” course that ended up being a tenth of a mile short owing to an honest mistake made by a single race marshal. Extrapolating what one’s finishing time would have been isn’t nearly as fun as gloating over one’s actual PR time. As a PR chaser, it will behoove you to find, if possible, a standard certified course on which races are frequently run, and to use that as your proving grounds.

Make sure the course has a neutral elevation gain. Net downhill courses, while they are often accepted as qualifiers for entrance into subsequent races or race waves, carry the stigma of an asterisk. Make sure the course is as flat as possible. While it is true that what goes up must come down, even the presence of gently rolling hills may have a negative effect on one’s PR bid. Failing that, choose the course that plays to your personal strengths. I’ve discovered repeatedly that courses that begin downhill and finish uphill augment my natural tendency to go out fast and fade toward the end. I’ve always PRd by positively splitting on courses that encouraged positive splitting. You may be fortunate enough to PR the prescribed way: by negatively splitting.

Make sure the course is at the lowest elevation you can find. Training high and racing low may not be in most of our budgets. However, if one lives in a region where considerable elevation differences exist (such as the Colorado Front Range), it behooves one to train in the foothills and race in the cities and river valleys.

Choose a course with a fast surface. Trailrunning is out when it comes to an all-out PR.  Concrete and asphalt surfaces are the fastest. Even groomed gravel is a relatively slow surface.

Choose a course with few twists and turns. Wide loops and point-to-points are the best. Out-and-back courses with tight turn-arounds take seconds off one’s bid. Each tight corner makes it a bit more difficult to turn in a PR performance. Additionally, when trying to set a PR it is a good thing to be able to see who is in front of one. One wants to see that runner up ahead, focus on him and take heart while experiencing the thrill of steadily reeling him in. If one keeps loosing sight of him behind blind corners and stands of trees, one just might loose contact with him and with one’s PR pace. And while this may have more to do with the race than the course, I’ll throw it out there anyway: choose a race where you are likely to find talent slightly above your level, giving you the advantage that being pulled or pushed along can confer.

Choose a well-marked course. Ambiguities require energy and time to resolve on the run. One wrong turn and one’s PR bid is blown.

Narrow courses are to be avoided. Say our PR chaser gets stuck behind a pack of slower runners running three abreast or even one runner with a stroller: she is loosing precious seconds while getting frustrated. Every second spent running someone else’s race is a second spent out-of-sync with one’s most efficient pace.

Chip timing is essential unless one is willing to toe the line with the front runners. Without chip timing one may start the timer on his sports watch the second he steps over the starting line, but his official time will add every second it took him to get to the starting line. “I ran even three seconds faster than my PR,” may be a true statement, but the results page is the final word.

Choose a course that avoids wind. Loops and out-and-back courses usually avoid the trouble of running with or against a prevailing wind. Running into a wind kills a PR bid. Running with a tailwind results in an asterisk. Not only are they a bit difficult to pronounce; they’re a bit difficult to live with.

As long as one’s running doesn’t become all about chasing PRs all the time (don’t be that guy), a little PR chasing might be just the thing one’s running needs to jolt it out of the doldrums. Like most rational adults, you’ve probably figured out that as far as the world is concerned, your half marathon PR will mean little. But that shouldn’t stop your inner child from acting as if your PR meant the world. Family, friends, and bosses may chafe at your weekend-warrior quest. I say PR now, and ask for forgiveness later.

Run Through The Jungle

Angkor-Wat-run-RichardStJohn5Running is an English verb. Running is also an English noun, a gerund. As a gerund, running refers to the subculture consisting of every person who identifies him or herself as a runner or, gulp, a jogger, and every activity associated with the verbs running and jogging, including their countless mash-ups with marketing, sports apparel, sports gadgetry, sports medicine, sports psychology, magazines, books, and blogs. To say that running refers to a lot doesn’t begin to cut it. Running is a jungle.

Like the word running, the word jungle is loaded with meaning. Apart from representing a specific kind of habitat, jungle denotes the following: 1.) Any confused mass or agglomeration of objects; jumble. 2.) Something that baffles or perplexes; maze. 3.) A scene of violence and struggle for survival. 4.) A place or situation of ruthless competition. If the metaphor fits, lace it up.

Running wasn’t built on the plan of a single master architect. There is no father of running, Pheidippides notwithstanding. Running did, however, have a primordial mother. Her name was necessity. Before there were settled communities, man sometimes ran from trouble and for his dinner. He sometimes ran on the battlefield. He sometimes still does. Running for sport didn’t properly begin until man no longer–as a rule–needed to run. That men and women are actually running more when there is less apparent need than ever is a phenomenon worthy of contemplation; it is the very thing that non runners find weird about running. Jack London, author of The Call of the Wild, believed that the code of one’s ancestral appetites and capacities is saved in a kind of system restore file in the brain. By “going back into the womb of time,” or heeding the call, London believed it possible to unzip this file and run its script. London’s “science” was at best dubious, but it is still intriguing to think that the fun run one finished last month may have involved digging in the survival tool kit of a remote uncle stalking a Kudu or a deer. “Thought I heard a rumbling/calling to my name,” sings John Fogerty in the song for which this article is named. Eleven million American runners make quite a rumble, indeed.

Running is a curious mishmash of survival equipment and leisure pastime. With few exceptions, people today don’t actually need to run. So are the rest doing it just for fun? At every race and in every neighborhood, one can observe someone who is running yet obviously not having fun. And not every one of these folks is under doctor’s orders. Running is as complicated as one might expect of something that grew at hazard along with cultures that are themselves unplanned agglomerations, jumbles of incongruous institutions sometimes at odds with one another. Running too is a jumble as well as a jungle. Just as the jungle is home to a staggering range of biodiversity, so is the modern running jungle; it shows no more regard for national, political and religious boundary lines than do the most expansive jungles on the planet. A man can run in all manner of headdress and in all manner of costume and with whatever ideas knocking about his head. Our various ideas all weigh the same, and disadvantage none. One’s formal education or lack thereof count for nothing in the running jungle. Until recently, running was said to be a poor man’s sport. The first running boom abounded with fringe eccentrics, survivalists, and George-Sheehan-esque cheapskates who balked at shelling out $40.00 every three months for a pair of running shoes and who raised a racket when a race began charging an admission. Today, not so much. The second and third running booms have drawn the affluent into our realms: the safari crowd.

A skilled tracker can tell you all you’ll ever want to know about a runner by his or her running shoe prints alone. In the beginning there wasn’t much to the business: there were waffle-soled tracks that stopped at 6.2 miles (10Ks were once the thing), and waffle-soled tracks that stopped at 26.2 miles. Training distances were “measured” with the precision of a car odometer, or the accuracy of a lace-on pedometer. Nowadays there’s no end to what one sees, from plodding, heavy footfalls that cover 3.1 miles to aggressive-soled tracks that go on and on until our tracker gives up. Under our canopy, there are sometimes tracks in the shape of bare feet; sometimes the floor is littered with colored powder, ticker-tape, and spilled beer; there may even be flaming hurdles, causing a tracker to wonder whether he has been led from the jungle to a circus.

Our tracker might also say whether the tracks one makes in the running jungle penetrate no deeper than the periphery, or push on to running’s innermost sanctum.  They might suggest whether a runner draws courage from the bustle and din of the villages, the enchanted music of the Khmer temples, or from the stark solitude of realms beyond the compass of the heartiest and most dauntless mail runner.

Running resounds with the chatter of riddles, written in hieroglyphs on oozing, mossy walls. They’re sometimes as incomprehensible as zen koans: Train slower to race faster. Run barefoot when your feet hurt. Take walk breaks to “run” a faster marathon.

Viewed edge-on and from the outside, jungles belie their enormity. It is the same with running. “I never knew you could have an hour long lecture on running,” a woman remarks of a 55 minute YouTube video on ultrarunning. A greater wonder would be if she gleaned any positive instruction from so brief a primer as that. An hour-long Youtube running video is to running what the Disney Jungle Cruise is to the genuine article.

One hears that running is a metaphor for life. This is very different than saying that running is life. Remain too long in the jungle and one may lose perspective, go blind to both the forest and the trees, go native. In very different jungles, the explorers Percy Fawcett and Caballo Blanco embraced similar fates. But most have been less intrepid, or less immoderate, if you like. Read the journals of the great jungle adventurers: observe that they emerged from the jungle at intervals to convalesce and renew their thirst for the jungle.

Jungles cover a lot of ground. And so does running. Nevertheless, an atlas offers perspective; however large a jungle one finds in the pages of a Rand McNally, they’ll note that its green expanse is bounded on all sides by other hues, some belonging to the natural palette, some symbolizing the handiwork of man. Our world is far from all jungle. In this age of exoplanets, we may be on the brink of discovering an all-jungle planet, but we’d be certain to wither in its heat, homogeneity, and unremitting peril. Refer to the atlas’s legend if you must; it is a reminder of our world’s variety. Analogously, running must be bounded with what is not running if it is to remain meaningful and not simply run together with all the other humors of life to form an undifferentiated muddy patch, a cartographer’s mistake rather than the art that imitates nature.

Colonial hunters returned from the world’s jungles bearing trophies. We runners have our trophies, without ever needing the services of a taxidermist to preserve and to mount them. According to a recent poll on the Website Houzz, the majority of us are accepting of trophies displayed in a single room, though not throughout an entire house. Like a good house, a good life has many rooms devoted to each of the various facets–practical and expressive–of he or she who lays claim to it. The idea is to make running but one of the many rooms in your mansion, however humble that may be. No one ever said it can’t be your favorite room.

 

 

 

 

 

 

 

The Bad Dog Workout

wantedTo riff on a popular marketing meme, personal trainers hate my dog. Which is probably better than anything Caesar Millan would have to say about him. If you’re a dog owner–and why wouldn’t you be?–you may find yourself shaking your head at much of what follows. But if you’re an extreme fitness enthusiast, you’ll have already guessed the silver lining in this story of a boy–ok, a middle-aged boy–and his dog.

For me, the intersection between long-distance running and dog ownership stretches back seven years. It started with a border collie named Meg. Then Meg became Meg and Levitt the border-collie combo, tethered both by their affection for one another, and by a double-dog leash. Meg weighed 35 lbs. soaking wet, and Levitt wasn’t a great deal bigger at, maybe, 38 lbs. Those were my salad days. Then came a divorce and the decision to never put asunder what a double-dog leash had joined. The pair stayed with the yard and the ex.

Having already taken the double dog dare, one would think I’d have been more than adequately prepared for the challenges of running with one dog. That’s what I thought. And then I met Dakota. Tall, skinny and filthy from weeks of playing roughly in his foster-dad’s back “yard” (actually a sand-lot), I was nevertheless smitten with him from the get-go, though I had to admit that he looked a little mangy and feral, more coyote than McNabb border collie, which is what a dog breeder has since claimed him to be. Since the day we two met, Northern El Paso County’s trails haven’t been safe (at least not for me).

A rescue from a New Mexico reservation, Dakota was “one or two years old” when I adopted him. He has since filled out to 60 pounds of strikingly-handsome, muscular, Tasmanian-Devil-spinning badness. Combine the standard border collie’s legendary high energy with a rangy, well-muscled frame bred to herd cattle rather than sheep, add an industrial-strength leash, and what you have is the world’s most portable–or at least most huggable–gym.

The Bad Dog Workout offers challenges from the get go. There is no warm-up with this fitness program. With Dakota, at least, every start is a race-pace start; while my bumper sticker may claim that my border collie is smarter than your honor student, I’ll bet your honor student has better pacing sense. To any who happen to be watching us at the outset of a run, he and I might come across as a comedy double act rather than partners in a buddy workout. Mercifully, I’ve never been photographed at the moment of launch. If I were, I suspect the outcome would look something like that photo of me on the Disney roller coaster ride. The Bad Dog Workout offers a special challenge to proper running form: one must remain constantly on guard against the far-forward lean, as well as the exaggerated backward lean, continually engaging the core to maintain equilibrium between the two naturally reactive but errant tendencies. Being a foil to Dakota’s antics, I have unique insight into just how difficult Jonah Hill has it when he plays the straight man in a Russel Brand comedy.

At one time or another Dakota has had me doing every exercise I swore I’d never do either because of how ridiculous I thought it looked or how grueling I knew it was. Awkward exercises are often invented on the fly: such as yard skiing in running shoes on rain-soaked grass, replete with a recumbent conclusion in full view of the neighbors.

Predictably, every territorial marking opportunity is the scene of a new skirmish of the wills.  The scent or sight of a field mouse, rabbit, deer or crow is the catalyst for a resource-exhausting tug of war that sometimes lasts minutes and may involve abrupt changes of course and unexpected climbs or plunges. Imagine performing cable flys, overhead cable extensions or bicep curls while simultaneously running forwards, sideways or backwards on a treadmill, and you may begin to appreciate the challenges of the Bad Dog Workout. And to think that I used to proclaim those masochistic runners who drag tires up hills crazy; at least they don’t sleep with their muddy exercise equipment. And just how does a bad dog usually get muddy? By insisting on it. How else? Try digging in your heels against the attraction of a furry-faced divining rod to its usually non-potable element (the slimier, the more attractive, evidently). You’ll be lucky if you are somehow able to sidestep the muck yourself.

When Dakota has a mind to amp up my strength-training workout, he’ll stop dead in his tracks (and mine), and burrow for field mice, challenging me to forcefully exhume him using bicep curls or bent rows from the surprisingly large hole he has managed to dig in mere seconds. Forced (after several attempts) to disengage pursuing his subterranean squeaky-toy, Dakota will literally run circles around me in protest, offering in the bargain a rotator cuff workout that even the most rogue personal trainer would decline to endorse. Take it from me: love really does hurt.

Oh, and with the Bad Dog Workout, there are hurdles–random hurdles–especially on single-track trail where one’s already narrow way is barred by a firmly planted fuzzy obstacle that definitely wasn’t there just a second before. The Dakota level of the Bad Dog Workout also includes evasive maneuver drills, as this bad dog is apt–with timing only he understands–to abruptly reverse direction and playfully deliver gut and groin punches.

If I knew any videographers, I could post one of our runs on YouTube. It might even go viral and turn into the next extreme-fitness craze. Imagine thousands of extreme fitness enthusiasts trying to adopt half-wild Border Collies, Wolf Hybrids and Dalmatians just to get buff. As one who on certain days finds himself unequal to the Bad Dog Workout’s challenges, I recommend fostering a beagle before committing to the extreme fitness lifestyle. The Bad Dog Workout comes with a binding membership.

A bad dog’s energy should never be cooped up indoors. A couple days without running and a bad dog is like a loaded spring. On snow days it spins in frustration and whines at the door. It goes out of its mind with smiling excitement when it sees running shoes, running attire and GPS watches. When it finally gets out the door, it’s even more difficult to handle than usual. After a layoff, there is no easing into a Bad Dog program. You will pay for your indolence. No workout partner or coach ever held you so accountable.

In Bad Dog Workouts, it is always a good thing to let one’s right hand know what one’s left hand is doing, and vice versa. If one always employs the same hand for leash holding, one runs the risk of overdeveloping the leash-hand side of his or her body. Unless a Picasso-esque asymmetry is the look one is going for, they’d better change it up every mile. By ignoring this recommendation, one may also end up with arms that differ in length. While I say this jokingly, I wouldn’t be surprised to discover that it actually happens; it certainly feels like it could happen. Best not to chance it. And best to have two hands ready to take the leash at particularly demanding junctures.

I can’t speak for all bad dogs, but Dakota at least is a big fan of the tempo run. Tempo runs happen whenever we round a corner to find ourselves behind a distant but visible (or olfactible) runner, mountain biker, hiker or walked dog. Like Achilles in Zeno’s Paradox, Dakota relentlessly seeks to reduce the distance between us and the “tortoise”, creating a labored frothing-at-the-mouth sound as he strains to pull along 140 lbs of weight that is usually insisting on a slower pace.

It is tempting to think of the Bad Dog Workout as a multi-tasker ‘s dream. But be careful that the time you save combining cardio and strength training (and getting the dog out) doesn’t subsequently go down the drain in hour-long Epsom salt baths.

If, after all of this, you think running with Dakota sounds difficult, you should try not running with him.

Ultra Touristy

doc6gmgvjhjvitjqmxbdi0Everyone loathes a tourist. Everyone except marketers, that is. But that’s getting ahead of the story.

Beginning in the early 1980s the recreational running world had its first unfortunate encounter with what exercise physiologists have since termed exercise-associated hyponatremia (EAH), a potentially life-threatening state of water intoxication caused by excessive pre hydration. At first blush, it is tempting to want to blame irresponsible marketing for the nascent malady. Though in fairness, marketers were only happily amplifying exercise physiology’s abrupt hyper-awareness of hydration’s alleged leading role in exercise performance. If exercise physiologists (frequently on the sports nutrition industry’s payroll) and the evening news were energetically imploring endurance athletes to drink more, the advertising departments of sports drink companies grew giddy urging runners to double whatever “more” was. The consequences occasionally turned fatal, resulting in at least 13 EAH-diagnosed deaths.1

Could marketers be going too far once again? In the late 1960s, Marshall McLuhan wrote this prescient line in The Medium is the Massage (here McLuhan plays on the word Message): “Our official culture is striving to force the new media to do the work of the old.” While McLuhan’s phrase, like the quadruple entendre of his book’s title (i.e., message, massage, mass-age and mess-age), is pregnant with a litter of alternate meanings, one thing it surely suggests is that those who employ advertising media are bound to repeat past mistakes, and that we, as the “official culture,” are going to have something to do with it. Where before the mess-age was “drink more,” today it’s “run more,” using seductive ads smattered across a wide range of digital and print media forms to encourage milephiles to go completely around the bend while consuming pricey sponsored races, online training plans, running camps, apps, apparel, nutritional supplements, and even automobiles to fit the ultra image.

Henry David Thoreau, one of the greatest architects of the sustainable life, objected to “coarse labors long continued” on the grounds that they required that he consume coarsely in support of them. For runners of 50 and 100 mile races, a voracious appetite for life keeps pace with as great an appetite for gel packs (or some such highly concentrated and portable food source). And with higher average training volumes than any other recreational running cohort, ultrarunners join puppies as a running shoe manufacturer’s best friend.

Sure the corporate entities who sell these products would love it if everyone became a life-long ultrarunner, but marketing psychologists know that isn’t likely to happen. Still, over the short haul, an ultra tourist’s money spends as well as a lifelong runner’s money does. In fact, tourists are targeted the world over for the ease with which they can be separated from the fun money they’ve laid aside for “must-sees” like the DaVinci Code walking tour. Take it from the ultimate tourist, Beldar Conehead: what tourists do best is “consume mass quantities.”

In these litigious times, advertising departments are more savvy than they used to be. Taking refuge behind accident waiver and release of liability forms, and the ever-tightening and oft-maligned qualifying standards of high-profile ultras, marketers are free to employ every trick of psychological manipulation to peddle these extreme experiences. Consider the stock memes of ultrarunning culture: the alpine “trail” without a power line in sight; the youthful, ultra-hardened body (which may actually belong to a weight-trained fitness model); the cool-kid aesthetic; the pithy, ego-affirming quote; and the panoply of top-dollar accessories on full display. Amid a confusing lack of scientific consensus, advertising is aggressively pushing the cult of more is more and all the gadgetry that goes with it. Tim Noakes’ book Waterlogged, an in-depth examination of the EAH epidemic, exposes the dangerous fallacy of that way of thinking. Too much profit-motivated “more” and too little buyer sense always results in more disaster. Significantly, it was running tourists and not veterans who took EAH’s brunt.

Like sodium serum concentrations, ultrarunning is nothing to play around with. Isn’t it time that advertising departments backed off pitching ultras as hip weekend getaways guaranteed to improve one’s life and augment one’s image? (I’m surprised they haven’t claimed that ultras regrow hair.) The least race promoters should be required to do is to list contraindications just as pharmaceutical advertisers must. What we should want is a glossy ad that doesn’t look as if it were trying to gloss over the truth (maybe the medium really is the message). In her blog Wild Defined, ultra veteran Candace Burt lists “not having fun anymore” as one of the excuses runners most frequently give for dropping out of an ultra. “I’m not sure why we think that ultras will be ‘fun,'” Burt asks? I have a one word answer for her: advertising. As buyers, isn’t it time we revisited the ages-old warning to beware? Otherwise parties on all sides of the exchange are in danger of playing a starring role in a classic cautionary tale. To the unwary and overconfident newbie, a first ultra (usually a 50k or 50-miler with no qualifying standard) is likely to wind up resembling Westworld after the live bullets start flying, or Jurassic Park after the electric fences fail. If you think that either Yule Brenner as a gunslinging android or a pack of ravenous velociraptors were tough mudders, try hitting your third wall, experiencing hallucinations and suffering rhabdomyolysis–in the middle of nowhere. In the movies, we know who chokes hardest on their just deserts. It’s usually the naïve and profiteering promoter or the vicariously liable lawyer. That’s entertainment. But in reality, it’s the impulse buyer who is most likely to get plucked off the outhouse commode by the figurative T-Rex. The woefully underprepared ultra tourist may find that an ultra-gone-south is more vengeful than even Montezuma.

I suppose all of this caution makes me the Ian Malcolm of this script. In that case I’ll paraphrase my favorite naysaying movie mathematician attired in somber hues: we were so preoccupied with whether we could that we didn’t stop to think whether we should.

So what is it with tourists, anyway? What makes them so ridiculous, and apparently so easy to spot? Mostly it’s that they’re too eager–eager to the point, in fact, of forcing experiences. “The way to kill a feeling is to insist on it,” writes D.H. Lawrence. It’s as if the finished memory, the t-shirt and the finish-line selfie had become more important than the experience itself and especially the patient preparation required for its proper “enjoyment.” And sometimes tourists are just nuisances, like when, Bill Porter reports in his book Zen Baggage, their guided tours introduce bullhorns to Zen monasteries.

Capitalizing on the tourist’s eagerness to own a memory, many ultra promoters are acting like the archetype for Rekall, Incorporated, the fictional retailer of custom memory implants from the sci-fi film Total Recall. “Have you always wanted to climb the mountains of Mars, but now you’re over the hill?” the ad asks. “For the memory of a lifetime, Rekall, Rekall, Rekall.” Hearing the jingle, Quaid considers purchasing the memory of a Martian vacation. Harry intervenes: “A friend of mine tried it. Nearly Got himself lobotomized.” Now imagine opening a magazine in 2015 and reading the words, “Want to run far, but you’re far from ready?” While a running tourist may not end up lobotomized, the portion of her brain that loved running is likely to suffer serious trauma.

Despite all of my admonitions I think that the chances of an ultra tourist making it home in one piece (I say nothing of finishing) are still pretty good. My concern is this. Unpreparedness unscrupulously lured into reckless action most often leads to deeply negative experiences. And deeply negative experiences lead to aversions—lifelong aversions or one-and-done burnout.

As a crusader for the running lifestyle, I’ll weigh in any day on the side of a well-measured, sustainable and lifelong participation in the sport. I shrug my shoulders at the tourist who rides a zipline through our sport on a tragically misguided “tour de force” that, if one could hear it, would sound as harried as the “Flight of the Bumblebee.” Locals often sigh in relief when they overhear tourists say, with a thinly-veiled mixture of contempt and patronization, “Nice place to visit, but I wouldn’t want to live here.” For my part, I’d rather they did want to live here (without the bullhorn). A neighborhood doesn’t need a living dinosaur theme park to be a great place to bring up the kids. If more miles is what one really wants, then one ought to try being a runner for 20, 30 or 40 years. To any who’d consider it, I leave this Zen phrase: “The Road has two rules only: Begin and Continue.”

1. (The Doctor Mol Show, season 3, episode 15. “Dr. Noakes on Water.” Online video clip. https://youtu.be/8dFlV-Rn1yw. September 25, 2012).